RoadSafe and VicRoads work with the Victorian Country Football League to target drink driving in regional Victoria. The partnership aims to:

• Encourage VCFL football and netball clubs to adopt alcohol management policies (eg Good Sports Program) and have members trained in the responsible serving of alcohol.
• Educate football and netball club members about responsible drinking and driving through ‘Looking After Our Mates’ alcohol education sessions.
• Raise awareness of the risks of drink driving within rural Victoria through advertising and promotional activities.